Gerard Weber – Weed Week : Now With More Weed capaign
A week-long programming stunt dedicated to weed that appeals to all the senses and culminates on 4/20. The strategy for this campaign was celebrating the ubiquity, normalization, and increasing legalization of weed.
It depicts copious amounts of weed in curious, unexpected places while still being rooted in the real world.
Gerard is a Creative + Art Director with over 12 years experience working alongside a range of brands developing global campaigns. His work has won over 90 awards and has been recognized across marketing, advertising, television, digital, print, experiential and more.
Superimpose Studio – Swindled campaign 2018 – United Kingdom
Swindled. It’s one simple word, but one which sparked an entire movement for Services Unknown, a platform run by London’s Superimpose Studio that explores issues facing the creative industries. It’s latest campaign – #Swindled – aims to facilitate a new discussion around Brexit, seeking an outcome that works for everyone. Having originally conceived the campaign for anti-Brexit group Best for Britain, Superimpose Studio decided to produce #Swindled itself after momentum stalled.