Kolle Rebbe agency – Hamburg, Germany
Cannes Lions Gold winner 2014
Relief organisation, Misereor, has worked with Hamburg-based agency Kolle Rebbe to create an interactive poster that accepts credit cards and shows donors the result of their donation on the spot. The Social Swipe is a new sort of poster, encouraging engagement with an instant call to action. Each swipe of the credit card is a fixed donation of 2 Euros. The swiping triggers an animation sequence that shows just what that simple donation can do to help the poor and disadvantaged.